Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money.

Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money. Visual merchandising includes how merchandise is presented as well as the store’s total atmosphere.

Visual merchandising starts on the outside of the store or its exterior presentation and carries on to the interior presentation. It may involve the ability to create window displays in fashionable colors and patterns that make customers think the store has what they’re looking for and the art of creating other types of displays or dressing mannequins. Keeping up with trends and fashions in the design industry can be useful for these purposes. Visual merchandising also includes determining in-store traffic flow patterns to calculate the best places to put displays so the greatest number of people will see them.